Creative & Brand Leader | Strategic Communications | Creative Strategy
For more than 25 years, I've helped organizations build brands, tell stories, and create meaningful connections through strategic thinking and creative execution.
I'm a creative leader, designer, and storyteller with a passion for transforming complex ideas into clear, engaging experiences. Over the course of my career, I've worked across brand development, advertising, marketing communications, environmental design, digital media, illustration, video production, and corporate communications, helping organizations connect with their audiences through thoughtful and effective creative solutions.
Much of my professional journey has been spent helping shape and evolve the FortisBC brand, contributing to initiatives ranging from corporate rebranding and integrated marketing campaigns to exhibit design, video storytelling, and brand standards. Whether leading a large-scale strategic project or developing a single creative concept, I enjoy finding solutions that balance business objectives, user needs, and strong creative execution.
Outside of my professional work, creativity continues to play an important role in my life. I am an illustrator, painter, musician, and writer who believes that inspiration often comes from exploring ideas across disciplines. I also have a passion for technology and enjoy discovering ways that emerging tools can enhance the creative process while opening new possibilities for communication and storytelling.
Born and raised in the Greater Vancouver area, I am also the proud father of two boys, a role that continues to shape my perspective on creativity, curiosity, and lifelong learning. Today, I remain driven by the opportunity to create meaningful work, collaborate with talented people, and continue exploring new ways to connect ideas, brands, and audiences.