Chicho Cajón

As a musician and maker, I explored the idea of launching a small business focused on handcrafted cajón drums. The vision was to create instruments that were portable, versatile, and approachable, offering musicians a compact percussion solution equally at home around a campfire, at an outdoor performance, or during an impromptu jam session. The challenge was to develop a brand identity that captured both the craftsmanship of the instruments and the relaxed, community-oriented spirit of making music together.

My approach focused on creating a mark that reflected the character of the cajón itself: fun, simple, expressive, and highly functional. The development process explored a range of concepts inspired by rhythm and percussion instruments before arriving at a final identity that balanced personality with clarity.