Client: Ecospresto
Role: Creative Direction, and Logo Design
Scope: Brand identity development
Role: Creative Direction, and Logo Design
Scope: Brand identity development
Ecospresto was conceived as a simple and sustainable alternative to single-serve coffee systems. The inventor had developed an innovative brewing device that allowed users to make individual servings of espresso-style coffee using their own choice of grounds, eliminating the cost, waste, and environmental impact associated with disposable coffee pods and expensive brewing machines. The challenge was to develop a visual identity that communicated both the product's environmental benefits and its appeal to coffee enthusiasts.
Explorations
My approach focused on exploring the intersection of sustainability, simplicity, and coffee culture. Through an extensive process of conceptual development and visual exploration, a wide range of logo directions were generated and evaluated before refining the strongest ideas into a final identity. The resulting mark was designed to be distinctive, memorable, and flexible across packaging, marketing, and digital applications while reinforcing Ecospresto's promise of delivering a better coffee experience with less waste and greater affordability.
