Client: FortisBC
Role: Creative Direction, Concept Development, Video Storytelling
Role: Creative Direction, Concept Development, Video Storytelling
Created to answer the question, "What does it take to be a leading energy provider?", this video showcases the people, communities, and infrastructure that make FortisBC's operations possible. The objective was to introduce FortisBC's new tagline, Energy At Work, while helping audiences better understand the scale and complexity of delivering natural gas, electricity, and propane services to more than one million customers across British Columbia while reinforcing the company's connection to the communities it serves.
To authentically tell that story, production took place at multiple locations throughout southern British Columbia, highlighting both the geographic diversity of FortisBC's service territory and the diversity of its workforce. Working in partnership with Media Button, we developed a documentary-style approach that featured employees in the environments where they live and work, emphasizing that FortisBC's people are not only service providers, but also members of the very communities they support. The result was a genuine and engaging portrait of an organization powered by the dedication, expertise, and commitment of its customers and employees.
Additional Contributors
Video Production: Media Button