Client: Island Mom
Role: Brand Strategy, Creative Direction, and Logo Design
Scope: Brand Strategy, Logo Design, Visual Identity
Role: Brand Strategy, Creative Direction, and Logo Design
Scope: Brand Strategy, Logo Design, Visual Identity
Island Mom was created to help families discover the best of Vancouver Island, from local attractions and restaurants to events, activities, and family-friendly deals. The client needed a visual identity that would establish her as a trusted local resource while conveying the sense of fun, adventure, and community that families experience when exploring the Island together. The challenge was to create a brand that felt approachable and playful without sacrificing credibility.
My solution was a colourful and welcoming visual identity designed to stand out across digital channels while remaining flexible enough to grow with the business. Friendly typography, vibrant colours, and simple graphic elements were combined to create a recognizable brand that reflected both the energy of family life and the unique character of Vancouver Island. The resulting identity provided a strong foundation for the website and social media presence, helping Island Mom launch with a distinct voice and a memorable visual presence.
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