Client: FortisBC Community Relations
Role: Creative Direction, Exhibit Design, Motion Graphics, and Content Development
Scope: Exhibit Design, Motion Graphics, Video Content, Creative Direction
Role: Creative Direction, Exhibit Design, Motion Graphics, and Content Development
Scope: Exhibit Design, Motion Graphics, Video Content, Creative Direction
With a long list of stories to tell and limited floor space, the challenge was finding a way to make FortisBC's presence stand out while communicating a complex range of programs and initiatives. Rather than relying on traditional trade show graphics, I developed a concept centered on large-scale video integrated directly into the booth environment. Modular LED panels transformed the booth's architecture into an animated brand experience, allowing multiple stories to be told through a blend of video, motion graphics, and data visualization. The approach generated strong attendee interest throughout the event and helped position FortisBC as an innovative and forward-looking organization.
Creative Direction, Design & Production - Cam Craig
Technology & Installation - Promosa